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Steve was in a sociable mood, so we chatted it up for a few minutes, and then the meeting began. But he avoids being didactic, providing an entertaining perspective on how Apple typically gets it right, citing Jobs’s insistence on straight talking, foolproof designs and memorable slogans, and his aversion to overstaffed meetings and big-company culture. It was also a weapon. Apr 26, Pages. Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. How to avoid getting fired.

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Goodreads helps you keep track of books you want to read. Apr 24, Erik rated it did not like it. Finally it was Richard Dreyfuss who lent his voice, but the ad with Steve Jobs voice was released after his death. Order by newest oldest recommendations. Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.

Steve wanted, needed, his campaign to be done fast. We are experiencing technical difficulties. Apple never uses focus groups. Yet, in telling us of the lessons he learned while working with Jobs, he has also drawn a profile of the man. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell.


Yet Apple had never run a campaign that was only about brand, ever. Could have used some editing. Buy insanely simple kenny segall Audiobook Download: First, the company has to understand its own values. His diagnoses of problems at other technology companies are candid and insightful, for example the benefits of Apple’s slim product range compared with the expanding catalogues of its rivals.

To see what your friends thought of this book, please sign up. Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. I would recommend insanely simple kenny segall this book if you are interested at all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general.

Instead, google the idea of simplicity and how Apple applies it. Enabled Amazon Best Sellers Rank: Or, the excessive use of testing analytics to remove any element of risk — and most elements of impact. I am a University of Baltimore student, enrolled in an entrepreneurship course and this was one of my recommended reading.

Apple knows that the wider your outside involvement, the more people you have to please — and the less focused the idea. Dec 29, Roy Deseo rated it really liked it.

Insanely Simple should be required reading for any boss with a Menny organisation and a shrinking business. Finally, Segall’s style is extremely conversational and often humorous.

Insanely Simple by Ken Segall | : Books

Some great stories in here. Party because of how different the content was from the fast paced fiction I normally read.


Some parts of it were interesting, unfortunately there was too much uninteresting rambling and the narration was kind of monotonous. By following the advice in the book, companies of all sizes can increase the odds of success. By eschewing focus groups and keeping it simple, Apple has prospered beyond all realistic expectations.

Book Review: Insanely Simple by Ken Segall

Some insanely simple kenny segall don’t offer insights into how Jobs worked, but are interesting because they are associated with the images we grew all up with. The overall content was good and I found the personal stories the author had simp,e Steve and other inswnely of Apple very interesting to read.

Topics Computing and the net books The Observer. He also shared an anecdote where he let a colleague fail miserably in front of Steve Jobs and, in Segall’s own words “So I started doing what any brave advertising guy would do: Segall is no Walter Isaacson, and he was not attempting to write a biography of Jobs.